Overhead shot of a Thanksgiving table filled with dishes
Sprouts Farmers Market logo

We Care More

Edit 1 · :30

Everyone’s at Sprouts

A grower carrying strawberries through a field at sunrise Organic strawberries on display with a $3.99 price sign Hands placing dishes on a Thanksgiving table Sprouts Farmers Market storefront in golden-hour light

Edit 1 · :30

Everyone’s at Sprouts

A grower carrying strawberries through a field at sunriseOrganic strawberries on display with a $3.99 price signHands placing dishes on a Thanksgiving tableSprouts Farmers Market storefront in golden-hour light

We Care More · Everyone’s at Sprouts :30

EXT. FARM ROWS - DAY

Open from black onto aerial rows of farmland. A grower walks through irrigated fields; sunlight streams through an orchard.

VO: The best food starts with people who care how it’s grown.

EXT. STRAWBERRY FIELD - DAY

A Sprouts employee and a grower walk between rows of crops. A grower carries strawberry crates toward an employee beside a pickup. Cut to strawberries being harvested.

VO: At Sprouts, we buy from them, check every crate, and pass the savings on.

EXT. STRAWBERRY FIELD - CONTINUOUS

The grower packs fresh strawberries into a clamshell, closes it and stands with the pack.

VO: So good food doesn’t have to cost more.

INT. SPROUTS - PRODUCE - DAY

Strawberry packs land in a store display. Price sign: organic strawberries, 1 lb clamshell, $3.99.

VO: Organic strawberries, three ninety-nine.

EXT. AVOCADO ORCHARD - DAY

A grower tosses an avocado. Cut to avocados in store. Price sign: medium Hass avocado, 2/$3.

VO: Avocados, two for three.

EXT. FARM - DAY

A basket of freshly gathered eggs. Cut to cartons and shelf tag: cage-free large brown eggs, 12 ct, $3.99.

VO: Cage-free eggs, three ninety-nine.

INT. SPROUTS - BAKERY - DAY

Hands hold a round loaf; a shopper selects bread. Bakery sign: organic sourdough, $4. Small print: select varieties.

VO: How about organic sourdough for just four bucks?

INT. SPROUTS - PRODUCE - DAY

Fresh produce fills the frame. A shopper selects tomatoes. A Sprouts employee helps another shopper in the produce department.

VO: A farmers market doesn’t have to cost more.

INT. SPROUTS - PRODUCE - CONTINUOUS

Move across the produce displays to a Sprouts employee arranging oranges. Cut overhead to hands placing dishes around a Thanksgiving table.

VO: Fill the whole table for less.

INT. DINING ROOM - DAY

The table fills with food. Cut to a sunlit Sprouts exterior; hold on the Sprouts Farmers Market storefront sign.

VO: This Thanksgiving, everyone’s at Sprouts.

ALT VO: This Thanksgiving, Sprouts is worth a trip.

We Care More · Everyone’s at Sprouts :30

EXT. FARM ROWS - DAY

Open from black onto aerial rows of farmland. A grower walks through irrigated fields; sunlight streams through an orchard.

VO: The best food starts with people who care how it’s grown.

EXT. STRAWBERRY FIELD - DAY

A Sprouts employee and a grower walk between rows of crops. A grower carries strawberry crates toward an employee beside a pickup. Cut to strawberries being harvested.

VO: At Sprouts, we buy from them, check every crate, and pass the savings on.

EXT. STRAWBERRY FIELD - CONTINUOUS

The grower packs fresh strawberries into a clamshell, closes it and stands with the pack.

VO: So good food doesn’t have to cost more.

INT. SPROUTS - PRODUCE - DAY

Strawberry packs land in a store display. Price sign: organic strawberries, 1 lb clamshell, $3.99.

VO: Organic strawberries, three ninety-nine.

EXT. AVOCADO ORCHARD - DAY

A grower tosses an avocado. Cut to avocados in store. Price sign: medium Hass avocado, 2/$3.

VO: Avocados, two for three.

EXT. FARM - DAY

A basket of freshly gathered eggs. Cut to cartons and shelf tag: cage-free large brown eggs, 12 ct, $3.99.

VO: Cage-free eggs, three ninety-nine.

INT. SPROUTS - BAKERY - DAY

Hands hold a round loaf; a shopper selects bread. Bakery sign: organic sourdough, $4. Small print: select varieties.

VO: How about organic sourdough for just four bucks?

INT. SPROUTS - PRODUCE - DAY

Fresh produce fills the frame. A shopper selects tomatoes. A Sprouts employee helps another shopper in the produce department.

VO: A farmers market doesn’t have to cost more.

INT. SPROUTS - PRODUCE - CONTINUOUS

Move across the produce displays to a Sprouts employee arranging oranges. Cut overhead to hands placing dishes around a Thanksgiving table.

VO: Fill the whole table for less.

INT. DINING ROOM - DAY

The table fills with food. Cut to a sunlit Sprouts exterior; hold on the Sprouts Farmers Market storefront sign.

VO: This Thanksgiving, everyone’s at Sprouts.

ALT VO: This Thanksgiving, Sprouts is worth a trip.

Edit 2 · :30

Bad Ad

A rancher walking past barns at Diestel Family Ranch Strawberries against a blue backdrop with the super Lower prices. Locked in. An empty director’s chair labeled Celebrity A Sprouts team member on a ladder hanging the blue backdrop in a field

Edit 2 · :30

Bad Ad

A rancher walking past barns at Diestel Family RanchStrawberries against a blue backdrop with the super Lower prices. Locked in.An empty director’s chair labeled CelebrityA Sprouts team member on a ladder hanging the blue backdrop in a field

We Care More · The Bad Ad :30

EXT. MAKESHIFT SET - FARM FIELD - DAY

Locked-off, slightly crooked. Wooden table, photo backdrop with stands. Hand-lettered card: THE AD.

VO: This is our ad.

Empty director’s chair, taped-on sign: CELEBRITY.

VO: We skipped the celebrity.

Guy on a stepladder holding a phone overhead. It wobbles.

VO: The drone shot.

Someone hums one note. Stops.

VO: And the jingle.

HARD CUT TO:

INT. TABLETOP STAGE - DAY

Slow macro: strawberries, avocados, peppers.

VO: We spent it on this.

EXT. FARMS - VARIOUS - DAWN

Real farmers, dawn. Diestel Family Ranch. Martori Farms. Names hand-lettered on screen.

VO: And on the people who grow it.

EXT. TABLETOP SET - FARM FIELD - DAY

Beauty shots of various produce, meats, eggs, fruits.

VO: Even lower prices, locked in, on organic chicken, strawberries, avocados, eggs, milk and more.

SUPER: “LOWER PRICES. LOCKED IN.”

EXT. TABLETOP SET - FARM FIELD - DAY

Back at the table. Hand-drawn signs: $4 SOURDOUGH. LUNCH FROM $5.

VO: Four-dollar sourdough. Healthy lunches from five.

Back to the empty CELEBRITY chair. A farmer walks in, still muddy, and sits. Sets a flat of strawberries on her lap.

SUPER: “Our celebrity.”

END CARD

Big logo. Hand-lettered Worth A Trip.

VO: We care more, so you pay less. Now that’s worth a trip. Sprouts Farmers Market.

FADE OUT.

We Care More · The Bad Ad :30

EXT. MAKESHIFT SET - FARM FIELD - DAY

Locked-off, slightly crooked. Wooden table, photo backdrop with stands. Hand-lettered card: THE AD.

VO: This is our ad.

Empty director’s chair, taped-on sign: CELEBRITY.

VO: We skipped the celebrity.

Guy on a stepladder holding a phone overhead. It wobbles.

VO: The drone shot.

Someone hums one note. Stops.

VO: And the jingle.

HARD CUT TO:

INT. TABLETOP STAGE - DAY

Slow macro: strawberries, avocados, peppers.

VO: We spent it on this.

EXT. FARMS - VARIOUS - DAWN

Real farmers, dawn. Diestel Family Ranch. Martori Farms. Names hand-lettered on screen.

VO: And on the people who grow it.

EXT. TABLETOP SET - FARM FIELD - DAY

Beauty shots of various produce, meats, eggs, fruits.

VO: Even lower prices, locked in, on organic chicken, strawberries, avocados, eggs, milk and more.

SUPER: “LOWER PRICES. LOCKED IN.”

EXT. TABLETOP SET - FARM FIELD - DAY

Back at the table. Hand-drawn signs: $4 SOURDOUGH. LUNCH FROM $5.

VO: Four-dollar sourdough. Healthy lunches from five.

Back to the empty CELEBRITY chair. A farmer walks in, still muddy, and sits. Sets a flat of strawberries on her lap.

SUPER: “Our celebrity.”

END CARD

Big logo. Hand-lettered Worth A Trip.

VO: We care more, so you pay less. Now that’s worth a trip. Sprouts Farmers Market.

FADE OUT.

Sunlit Sprouts Farmers Market storefront

This Thanksgiving, everyone’s at Sprouts.

Sprouts Farmers Market logo